The beginning of 2016 is marked by the new organization of the Group IMPRESA, leaded by the CEO Francisco Pedro Pinto Balsemão, better adapted to the challenges imposed to the media sector.
SIC's telenovelas, “Coração D’Ouro” and “Mar Salgado”, respectively win the Gold and Bronze medals, in the Telenovela category, at the New York Festival’s World’s Best TV & Films℠ award show, that takes place in Las Vegas. It is the first time that telenovelas produced in our country are finalists in this festival, where productions of around fifty countries are present.
The IMPRESA creates a new online platform that aggregates all the group's creative offers. The main goal of Impresa Media Criativa is to have a market integrated platform – B2B –, namely, current and potential advertisers and agencies.
On the day SIC commemorates its 24th anniversary, October 6th, it becomes the first national television network to make all its channels available in high definition (HD). SIC's channels are made available to all national operators in their HD versions.